Mike Reitzell on the State of the Ski Industry, Public Lands, Climate, and What Comes Next

What’s really happening behind the scenes at ski resorts—and where is the ski industry headed?In this episode of Fresh Corduroy, Craig sits down with Mike Reitzell, President & CEO of the National Ski Areas Association, to unpack how the sport actually works at a national level.Mike shares his personal path into skiing—from learning as a kid in California to racing for USC—and how that passion ultimately led him to lead the trade organization representing more than 300 ski areas across North America. From there, the conversation goes deep into the issues shaping skiing today and tomorrow, including:The real state of the ski industry post-COVIDSeason passes, consolidation, and the role of independent “local” ski areasPublic lands, the U.S. Forest Service, and how ski areas operate on federal landClimate change, snowmaking innovation, and sustainability effortsWorkforce housing challenges in mountain townsSafety culture, restraint bars, and skier responsibilityWhy collaboration—not competition—keeps the industry healthyThis is a rare, inside look at how decisions affecting skiers and riders nationwide are made—and how much work happens long before you click into your bindings.Whether you’re a weekend skier, a season-pass holder, or just curious how the ski world actually functions, this episode offers clarity, context, and perspective you won’t get on the chairlift.🎿 Fresh Corduroy — conversations about skiing, the people who shape it, and why it matters.